OpenAI开始在美国测试ChatGPT免费版和Go订阅层的广告功能，但Pro、商业、企业及教育版无广告。广告不会影响回答内容，用户对话隐私受保护。此举旨在通过广告收入支持免费服务，同时保持用户信任。用户可选择升级付费计划或关闭广告。测试将遵循此前公布的广告原则，平衡服务可及性与质量提升。

标题：ChatGPT广告测试计划启动

核心内容： 1. 测试范围 - 即日起在美国面向登录状态的成年用户启动广告测试 - 仅限Free和Go订阅层级用户，Pro/Business/Enterprise/Education用户不受影响 - 广告不会影响AI回答质量，对话内容严格保密

2. 运营原则

• 使命一致性：广告收入用于维持免费服务的基础设施投入
• 回答独立性：广告与回答严格区分，标注"赞助商"标识
• 隐私保护：广告商仅获知广告展示量/点击量等聚合数据
• 用户控制：提供广告关闭/反馈/数据清除等功能入口

3. 投放机制

• 基于对话主题进行上下文匹配（如食谱讨论匹配食材广告）
• 屏蔽敏感话题（医疗/政治等）周边的广告展示
• 未成年人账户自动过滤广告

4. 未来规划

• 初期聚焦用户体验优化
• 将逐步开发更多广告形式和企业合作模式
• 长期保持三大承诺：回答中立、对话隐私、用户控制权

（注：原文中三张说明图片的具体内容已转化为文字描述，保留了关键信息点）

评论总结

1. 对OpenAI引入广告的担忧

• 观点：用户普遍担忧广告会破坏ChatGPT的体验，并逐渐侵蚀其隐私和独立性。
  • "They will very slowly abandon their 'principles', just like they did with the moment they took investment from Microsoft and the VCs." (rvz)
  • "Ads are a ratchet that only tighten in one direction. Once the paychecks of 1000s of motivated, intelligent OpenAI employees depend on ad revenue increasing, the only option is to make them more invasive, more prevalent, more annoying, more data hungry etc." (mbb70)

2. 广告的商业模式争议

• 观点：部分用户认为广告是不可避免的商业模式，甚至可能是必要的。
  • "Advertising is the only potential business model that can meaningfully bend the revenue curve such that the company can not just fund its compute but gain leverage on it." (wilg引用Ben Thompson)
  • "I have no problem with Open AI showing relevant ads. Ain’t nothing free." (999900000999)

3. 隐私与数据安全问题

• 观点：用户担心广告会泄露隐私，甚至可能被滥用。
  • "If I were a large donor to a state that was interested in increasing action against abortion, I could hypothetically start running ads targeting people looking to get an abortion with a service that either provides assistance or other means parallel to assistance." (written-beyond)
  • "How would OAI allow them to target without access to de-anonymized data?" (tyre)

4. 广告与内容边界的模糊

• 观点：用户担心广告会逐渐融入回答中，影响ChatGPT的中立性。
  • "How long will it take for those ads to move from the bottom of the page to the top? How long until the borders between answers and ads starts to blur?" (mrweasel)
  • "Eventually ads will be hidden in the answers, it’s just a matter of time, enshittification ensues eventually." (janpot)

5. 对OpenAI未来的悲观预测

• 观点：部分用户认为这是OpenAI走向衰落的开始。
  • "This probably signals the beginning of the end for OpenAI." (PopePompus)
  • "The researchers that were there pre-ChatGPT are now being replaced by opportunist grifters that will ruin the product overrun by ads once again." (rvz)

6. 广告的潜在好处

• 观点：少数用户认为广告可能带来更好的商业模式和用户体验。
  • "It’s fascinating how much people like ads when done properly. Ask normal people about Instagram ads, for example. They find them useful!" (wilg)
  • "While the general census will be largely negative, it good for advertisers, i guess." (FuturisticLover)

7. 对技术行业商业模式的反思

• 观点：用户对科技行业过度依赖广告模式表示失望。
  • "Kinda sad that in 3 decades into the tech industry the only viable business model is to build a moat and then sell ads." (vinyl7)
  • "We need some new breakthroughs in monetization side of things." (wtfHN26)