亚马逊将于2026年3月31日起停止商品混储服务，这将降低消费者从可靠卖家购买时收到假货的风险。此前第三方卖家将商品存入亚马逊仓库统一配送，新规实施后商品将分开存储。

亚马逊将于2026年3月31日起全面终止库存混储政策。这一举措将有效降低消费者从可靠卖家处购买商品时收到假冒产品的风险。

此前，第三方卖家将商品存储在亚马逊仓库进行配送时，亚马逊会将所有相同SKU的商品视为可互换产品，而不考虑实际供货方。这导致消费者可能从诚信卖家下单，却收到来自其他不良商家提供的假冒商品——尤其是当混储商品位于更近的仓库时，亚马逊系统会自动调货且不会告知消费者。

这项政策调整对确保正品采购（如3M呼吸器等重要商品）具有重要意义。相关公告已发布在亚马逊卖家论坛（附原文链接）。

（注：已剔除所有社交媒体平台操作指引、趋势话题、页脚条款等无关内容，保留核心政策说明及背景信息）

以下是评论内容的总结：

支持亚马逊停止混货政策的观点

1. 减少假货问题：用户认为这将有效解决因混货导致的假货泛滥问题，提升购物信任度。

   • "Seems like Amazon finally agrees that the counterfeiting issues from commingling are worse than the logistics advantages" (wongarsu)
   • "I remember buing 'genuine' Samsung HDMI adapter and receiving counterfeit products all the time" (mkreis)

2. 提升购物体验：用户表示会重新考虑在亚马逊购买之前因假货问题而回避的商品。

   • "Maybe I'll consider buying toner cartridges again. Every time I've tried in the past, what has shown up has been unusable, sketchy junk." (squeedles)
   • "This is a big deal. There are lots of goods I wont even think about buying from amazon because counterfeit goods are common" (LegitShady)

对政策改变的质疑与批评

1. 政策实施过晚：用户批评亚马逊在假货问题严重多年后才采取行动。

   • "Why now, and not 15 years ago when their reputation started tanking for this reason?" (mikkupikku)
   • "At least 10 years too late" (intexpress)

2. 对亚马逊动机的怀疑：部分用户认为政策改变是出于商业利益而非消费者权益。

   • "To me this feels like releasing a press announcement to generate good PR and waiting until everyone forgets before not actually doing the thing" (sovietmudkipz)
   • "Now that they’ve effectively destroyed their competition through predatory pricing and services, the ensh*ttification can accelerate." (trentnix)

对政策实施细节的疑问

1. 政策执行问题：用户关心如何解决现有混货商品的问题。

   • "I wonder how they are planning on de-mingling existing products that don't have the required Amazon barcodes" (happymellon)

2. 对购物选项的影响：用户询问是否还能从其他卖家购买商品。

   • "Does this mean they won't have the option to buy from 'Other sellers on Amazon'?" (djoldman)

用户对亚马逊的长期不信任

1. 购物习惯已改变：部分用户表示因长期假货问题已转向其他平台。

   • "Too late, I stopped buying from Amazon because of this. Now my shopping habits have changed." (zerosizedweasle)
   • "Amazon has a long way to go to rebuild trust with me." (al_borland)

2. 对品牌形象的负面影响：用户指出假货问题严重损害了亚马逊的品牌形象。

   • "The brand hit from this must be massive, with the amount of people now avoiding Amazon." (matsemann)

其他观点

1. 物流优化的背景：有用户分析混货政策最初是为优化物流效率，现已不再必要。

   • "Ten years ago, commingling was a necessary optimization... Now that Amazon has moved to a highly regionalized fulfillment model" (Fiveplus)

2. 政治与道德因素：少数用户提到因亚马逊的政治立场而拒绝使用其服务。

   • "Amazon donated millions of dollars to Trump, so share some responsibility for his actions" (Symbiote)